Our Projects

ICHITAN Cheer Share Care Project: A Mission to Send Support and Stand by Flood-Affected Communities in Hat Yai, 2025. ICHITAN Cheer Share Care was established based on the vision of Mr. Tan Passakornnatee, who wants “Ichitan” to be more than just a beverage, but a true companion to Thai society. The project’s primary objectives are as follows:

Cheer: To encourage victims and volunteer staff.

Share: Share resources, including financial support, products, and urgent Essential relief.

Care: Show empathy through on-site visits to listen and work together to resolve issues effectively.

SDG Support

Hat Yai District, Songkhla Province

When Hat Yai District, Songkhla, was hit by major flooding in 2025, the Company launched the “ICHITAN: Cheer Share Care” project to support post-flood recovery efforts, building on its experience assisting and rehabilitating Mae Sai District, Chiang Rai, the previous year.

Under the leadership of Mr. Tan Passakornnatee, Chief Executive Officer (CEO), the Company mobilized a team of volunteers, including employees and local residents, to carry out post-flood recovery operations. The team removed debris, mud, and waste from community areas, and cleaned and disinfected roads, public spaces, and residential frontages. These efforts aimed to restore the community to a safe and sanitary condition as quickly as possible, thereby mitigating health risks and enabling local businesses and economic activities to resume promptly.

Furthermore, the Company also donated tens of thousands of bottles of Ichitan drinks to provide support to those affected, rescue personnel, and volunteers working tirelessly in the area. This relief effort not only helped restore the community’s environment but also boosted the spirits and confidence of local residents as they work together to rebuild their lives.

Results and Benefits:

• Social Investment: Total project budget of 0.46 million baht.
• Supported and assisted over 800 households in the area.
• To build confidence and foster positive brand sentiment through PR coverage valued at 1.20 million baht.