Business Innovation
Decent Work and Economic Growth
Responsible Consumption and Production
Partnerships for the Goals
Importance and Mission
Ichitan Group Public Company Limited is committed to continuously developing and improving work processes through the application of new innovations and technologies in the organization, including process innovation, product innovation, marketing innovation, and social innovation. This is to adapt to changes in consumer behavior and business environment, strengthen competitiveness, and achieve sustainable growth, with a focus on reducing negative impacts on society, environment, and all stakeholders. The Company also encourages personnel within the organization to participate in continuous innovation research and development in order to utilize knowledge and technology in the organization for maximum benefit.
Stakeholders Directly Impacted
Consumers
Society and Community;
Business Partners / Creditors
Goal and Performance Highlights
Performance Highlights
From the implementation of 62 cross-functional collaboration for development projects, production cost was reduced by more than
The Company has more than
Management Approach
- Provide guidelines for innovation operations to strengthen the organization as an innovative organization in line with the vision of being a leader in quality and innovative beverage businesses that grow along with a good society.
- Appoint an Innovation Committee and an Innovation Division to develop various innovations, including process innovation, product innovation, marketing innovation, and social innovation.
- Implement cross-functional collaboration for development projects and creative product contests to give employees a place to present new ideas.
- Create a collaborative network with business partners, government agencies, independent organizations, and stakeholders throughout the value chain to jointly develop innovations in the industry.
Implementation and Performance
Enhancement of Innovative Organization
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Cross-functional Collaboration for Development Project
Cross-functional collaborative teamwork was supported at all levels to continuously create new innovations by supporting employee skills and capabilities. In 2024, 62 cross-functional collaboration projects (Collaboration Project) were implemented, helping to reduce production cost by more than 22 million baht.
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Creativity Product Contest Project
Innovative product development is a challenge under the intense business competition and rapidly changing consumption trends. Therefore, the Company encourages its employees to work with the Research and Development (R&D) department to invent new beverage products, and present business model ideas in a creative way that can meet the needs of consumers.
In 2024, there were 8 new product entries submitted by employees through the Creativity Product Contest Project, with 2 entries from all entries being further developed for release in 2025. Currently, the Company has more than 60 new products under development for release in the future.
Intellectual Property and Patent Management
The Company has started planning its intellectual property management to reserve the right to use knowledge and designs within the organization, and to further develop innovations and production technologies beneficial for society, economy, and environment in the future. Last year, the Company submitted documents to request certification of packaging design rights for 3 items, and is preparing to submit applications for consideration of protection rights under some patents.
