Sustainability Strategy and Framework

The company aims to develop talented and responsible personnel, supporting the development of skills and abilities through various training courses to bring out the maximum potential, including strengthening the organizational culture by promoting adherence to short-term and long-term goals for sustainable business growth.

Selection of raw materials

The company has not only chosen high-quality raw materials before importing them into the production process, but it has also worked with farmers upstream, who plant and harvest tea leaves at the production site in order to obtain high-quality raw materials of the same level.

Procurement of packaging manufacturers

Packaging standards are important for Ichitan’s machines, which use Hi-Speed technology and can pack 600 - 900 bottles per minute. The company has risk management by having 2-3 trading partners for every main package to ensure that quality products meet the standards and quantity as set by the company.

Production/ Management

The aseptic cold packing production technology from Japan that Ichitan uses is one of the most modern in the world, ensuring stable production potential. The company also places importance on a skilled and experienced management team to achieve maximum efficiency in production.

Transportation and distribution

Ichitan Factory, Rojana Industrial Park, Phra Nakhon Si Ayutthaya Province, is located close to the distribution center of the company’s main distributor and the main distribution center of the Modern Trade, optimizing the cost of goods transportation. Currently, the company has 3 main distributors: DKSH (Thailand) Co., Ltd., IGT Co., Ltd., and Boon Rawd Asia Co., Ltd., able to distribute products covering both Modern Trade and Traditional Trade. For distribution of products abroad, it is done through product distributors in that country.

Store development

For the domestic business, the company plans together with the 3 distributors to manage sales areas and promotional materials at the storefronts to be outstanding within effective sales costs in all channels. The company also has competitive promotional programs to increase sales opportunities. As for the international business, the company has planned with distributors in that country.

Marketing and sales

Focusing on strengthening brand value, conveying and expressing ourselves through continuous product innovation, carrying out all types of marketing activities to cover customers and target consumers, developing products that are different from competitors and meeting the needs of consumers. Building a strong brand will result in the company not having to compete on price. A strong pricing structure allows partners and distributors to sell quickly and at a profit enough to grow together.

Ichitan’s research and development is in line with international standard principles, including the Food Safety Certification Standard System for Food Production (FSSC22000), Quality Management System (ISO9001), and Halal Standards (HALAL), created as an integrated practice, from planning, design, and product development to systematic quality inspection at every step.

The company has given importance to the development of domestic distribution channels, both MT (Modern Trade) and TT (Traditional Trade), through the three main distribution partners by setting growth goals together, setting guidelines and developing specific sales promotion programs in each channel of each department store to meet the needs of different customer groups.