
Message From Chief Executive Officer



“Ichitan: Tea that cares for you and the world” is not just a slogan but the heart of our business operations for over 14 years. As the leader of this organization, I firmly believe that true sustainable success lies in simultaneously creating value for businesses, society, and the environment.
The year 2024 was a remarkable year for Ichitan. Not only did we achieve all-time high performance, but we also gained recognition for our governance and sustainability efforts.
This includes achieving an “Excellent” CGR rating for the 8th consecutive year and receiving the Outstanding Company Performance Award and the Change Agent Award from the Collective Action Against Corruption (CAC). These accolades confirm that we can achieve growth while maintaining a balanced social and environmental responsibility approach. We are future-focused and bold in investing for the long term. Ichitan is advancing a circular economy to utilize natural resources responsibly. The Ichitan Green Factory, an investment since 2012, has pioneered eco-friendly production in the beverage industry. This initiative reduces environmental impact, enhances production efficiency, and ensures long-term business sustainability. Today, we are taking another step to achieve carbon neutrality by 2050.
Efforts include expanding solar energy use, integrating modern technologies to improve energy and resource efficiency, developing 100% recyclable packaging, and increasing rPET to reduce reliance on virgin resources and minimize waste. Additionally, our factory serves as a learning center, “Tanland,” which has been modernized with digital technology to inspire younger generations about the principles of “responsible production and sustainable consumption.” These commitments demonstrate environmental responsibility and the potential for sustainable investments to create long-term business value
Key achievements in 2024 include
1. Environmental Development
- Establish timelines for achieving carbon neutrality and reducing greenhouse gas emissions per our plan.
- Advancing the Ichitan Green Factory as a responsible and environmentally friendly production model.
- Introducing eco-friendly packaging starting with the 500 ml Ichitan Green Tea Charlotte edition.
2. Social Development
- Consistently creating jobs and enhancing employee potential, especially embedding ESG DNA into the hearts of all Ichitan employees.
- Promoting the surrounding community to become a model for closed-loop PET waste management.
- Raising awareness and inspiring responsible production and sustainable consumption through the reopened “Tanland” learning center post-COVID-19.
3. Governance Development
- Raising corporate governance standards.
- Expanding anti-corruption coalitions.
- Strengthening risk management systems.
In future, we aim for challenging goals in both business - targeting 10 billion baht in sales - and sustainability, elevating ESG standards across all dimensions. I believe that the fighting spirit and commitment of all Ichitan employees will help us achieve these goals. This belief has always guided me and will continue to drive Ichitan toward sustainable growth, creating value for all stakeholders and contributing to a better world for future generations.
Mr.Tan Passakornnatee
President and Chief Executive Officer (CEO)




As the Chairman of the Corporate Governance and Sustainability Committee of Ichitan Group Public Company Limited. I am proud to report that 2024 was another year of outstanding growth for our company. We achieved record-breaking performance for 31 consecutive quarters
and made tangible progress in conducting our business in alignment with ESG (Environmental, Social, and Governance) principles.
Ichitan's success today reflects the strong vision of Mr. Tan Passakornnatee (CEO) and the management team to integrate business growth with social and environmental responsibility underpinned by good governance. This is evidenced by prestigious accolades such as the Outstanding Company Performance Award, Outstanding CEO Award, and Change Agent Award, along with receiving an "Excellent" CGR rating for the 8th consecutive years.
Over the past year, we have advanced several key initiatives, including:
1. Environmental Efforts:
- Implementing responsible production strategies aimed at achieving carbon neutrality by 2050.
- Developing packaging with rPET content that is 100% recyclable, including bottles, caps, and labels for Ichitan Green Tea's 500 ml Charlotte edition.
- Maintaining Green Industry Level 5 certification, the highest standard of the Department of Industrial Works, with environmentally friendly production through the Ichitan Green Factory
2. Social Contributions:
- Creating products that meet the needs of all consumer groups, such as Ichitan Green Tea, Yen Yen herbal drinks, Shizuoka premium green tea, Ichitan alkaline water, and Tan Power energy drinks, each with clear target markets
- Collaborating with partners like GC YOUturn to advance the Closed-loop PET project, effectively reducing plastic waste.
- Developing local communities to serve as model examples for Closed-loop PET management, positively impacting society.
- Supporting suppliers and partners in integrating Green Industry practices across the supply chain.
3. Governance Enhancements:
- Elevating standards of the corporate governance toward international standards
- Strengthening anti-corruption efforts with concrete actions. Encouraging business partners to operate their business transparently, as well as signing a declaration of intent as a member of Collective Action Against Corruption (CAC).
- Improving risk management processes throughout the organization.
Finally, we're looking ahead and committed to fostering sustainable growth based on "creating shared value" among business, society, and the environment. Our goal is to become a model organization driven by innovation and sustainability. With Ichitan's strong foundation and the dedication of all employees, as well as innovation-focused culture, we will achieve sustainable growth and inspire other businesses to adopt practices that positively impact society and the environment.
Ms. Petchompoo Theppipidh
Chairman of the Corporate Governance and Sustainability Committee
