Social
Social

Green Living Project

This project was established to instill a sense of environmental responsibility among employees, encouraging participation in environmental management and conservation under the “Reduce, Reuse, Refrain” concept. The initiative aims to promote the efficient and sustainable use of resources in the future.

Results and Benefits Received by Employees:

  • Raised awareness of environmental consciousness and waste segregation behavior within both the workplace and employees’ households. Over 80% of employees have gained knowledge and understanding of proper waste segregation.

Results and Benefits Received by the Company:

  • Elevate Green Marketing; Ichitan collaborated with partner for 1 project
  • Corporate / Brand: brand recognition and loyalty have increased through School Events, with engagement across more than 35 schools
  • Brand Activity: strengthened consumer perception of the Company’s commitment to environmental responsibility