Our Projects

Feel Good Community x Ichitan Happy Project is a continuous initiative established to foster strong relationships with communities surrounding the Ichitan factory while improving the quality of life for local residents. The project focuses on health, social well-being and environmental development, as well as promoting income-generating opportunities within the community to support sustainable growth together.

In 2024, the Company has expanded the project to comprehensively enhance quality of life in economic, social and environmental aspects. The initiative has been implemented through three schools, benefiting 1,130 teachers and students, along with over 4,049 community members. The project consists of the following activities:

• Promoting Employment and Income for the Community

The project focuses on promoting employment opportunities and generating income for the community by creating local job opportunities near the factory, ensuring stable earnings and an improved quality of life for community members. The Company prioritizes employee skill development through training and capacity-building programs to enhance work efficiency. Additionally, the initiative fosters engagement between the organization and the community, building long-term, sustainable relationships.

• Open Factory Activity; Welcoming the Community

This activity allows community members to visit the Ichitan Green Factory, where Company representatives provide guided tours and explanations of the eco-friendly, modern production process. Visitors also receive an overview presentation of the factory’s operations. As part of the event, a health check-up and consultation program are held at the “Tanland” Learning Center, a hub for balance and well-being. Physicians and nurses from Uthai Hospital and local Sub-district Health Promotion Hospitals provide health screenings, medical consultations and awareness sessions on sustainable well-being and healthcare.

• Creating a Better Environment

In 2024, Feel Good Community x Ichitan Happy Project launched awareness and behavioral change activities to instill the habit of plastic waste segregation and collection among students from 3 participating schools. Throughout the year, students engaged in waste separation initiatives. As part of the project’s efforts, a portion of the collected plastic bottles was upcycled into 200 sports jerseys made from recycled plastic bottles, which were then donated to student-athletes.

• Building a Stronger Society

Sustainable community development is a key objective that fosters self-reliance and long-term resilience. This project places emphasis on community collaboration in skill and career development, particularly in waste management and local product manufacturing. By supporting the production and sale of high-quality, safe local food, snacks and beverages, the initiative helps increase income and improve the quality of life for community members. The project also promotes community branding and attractive packaging designs to enhance product value, providing locals with sales platforms such as community markets and online marketplaces to showcase and sell their products effectively.

Results and Benefits Received:

- Generating income for the community through supporting local businesses and providing employment, amounting to a total value of 2.01 million Baht per year.

- Supporting local employment with 145 individuals, generating a total income of 18.27 million Baht per year

- Satisfaction with environmentally friendly production processes 79%

- Evaluation of the quality of life and the environment in the community 79%

- Evaluation of activities promoting relationships and participation between the community 79%

- Satisfaction with public relations and community engagement activities 80 %

- Satisfaction with support for community livelihoods and income promotion 78%

- Number of complaints from the community 0 times

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