Our Projects

The Heat Spot Reduction... PM2.5 Reduction Project is a collaborative initiative between Ichitan Group Public Company Limited and the Chiang Mai Foundation for Wildfire and Haze Prevention and Mitigation. The project aims to address the PM2.5 pollution problem in Chiang Mai, which has significant impacts on public health and the tourism-based economy. The primary cause of this haze issue stems from forest and agricultural burning, which are major contributors to wildfires in northern Thailand. This project focuses on reducing wildfires, most of which result from slash-and-burn agriculture and forest foraging. According to data from GISTDA, Chiang Mai ranks among the provinces with the highest number of heat spots in the country. On March 18, 2024, a total of 1,716 heat spots were recorded nationwide, with 140 located in Chiang Mai.

Ichitan has been actively campaigning to encourage 69 villages in Hang Dong District (22 villages) and in Mae Rim District (47 villages) to reduce heat spots under the approach of “No Burning – Report Violations – No Support for Illegal Forest Products”. The initiative places communities at the center of wildfire and haze prevention efforts, with a target of reducing heat spots by 80% from 2023 levels (181 in Hang Dong and 137 in Mae Rim). Villages that successfully meet this goal will receive financial support of 100,000 Baht each, totaling 6.9 million Baht, to be used for wildfire prevention and career development. Data collection for the project is conducted between March 20 and April 30, 2024.

Results and Benefits Received:

- The pilot project, implemented in 69 villages over a 40-day period, demonstrated concrete results by significantly reducing hotspots in Hang Dong and Mae Rim districts as follows:

- In Hang Dong District, the number of hotspots decreased from 181 in 2023 to 59 in 2024, representing a 67% reduction.

- In Mae Rim District, the number of hotspots decreased from 131 in 2023 to 52 in 2024, representing a 60% reduction.

Across both districts, the total number of hotspots decreased from 312 to 111, marking an overall reduction of 65%.

- The public relations (PR) value obtained amounted to 2,250,000 Baht